Unsubscribes should not count towards Click Through Rate


Whenever a subscription center link is clicked and the Contact unsubscribes, it is counting towards the Click Through Rate. This is problematic for a number of reasons: 1. One of the primary metrics for A/B testing is Click Through Rate. If I sent 2 versions of an email to 2 groups of 10 custo...

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Category: Analytics and Insights (96)

STATUS DETAILS
Completed